Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Tea Baidao has been rolling out new products frequently lately—wheatgrass juice, bell pepper fruit-and-vegetable tea, and the gorgeous strawberry have all taken turns on the menu. Now it has been revealed that the chain is requiring its stores to purchase woks and stock tapioca starch, having staff hand-roll the balls and stir-fry the pearls fresh. As soon as the news broke, milk tea fans were full of anticipation, but frontline workers were wailing in despair, saying outright that "my heart is dead" and "I want to escape." Can freshly made pearls really improve the taste? How can the contradiction between a brand's pace of new launches and store staffing be resolved? This article takes you through the uproar caused by pearls. [more…]

Recently, a photo of a milk tea shop order receipt sparked widespread discussion on social media. In the photo, the receipt clip above the employee's head is stuffed with orders, with words like "SB" and "said sweet" written in black marker, leading the photographer to mistakenly think they were all curse words. Subsequently, netizens and milk tea industry workers offered interpretations, suggesting these abbreviations were more likely markers for order notes or emotional venting by employees. The incident reflects the real situation of food service workers under the pressure of order surges and understaffing, and also triggered discussions about mutual understanding between customers and employees. [more…]

Recently, a dispute involving a probationary employee at a milk tea shop sparked widespread attention on social media. The poster said they found a job at a milk tea shop through a recruitment platform, and during the trial period was assigned to clean a new store that had not yet opened. After finishing the cleaning, they were told not to come back, and the shop refused to pay the promised training-period wages. After the incident was exposed, many netizens spoke up for the worker and spontaneously left a large number of negative reviews for the shop on third-party platforms. Under public pressure, the shop eventually paid the training-period wages. This kind of phenomenon, in which probationary employees are used as free labor, is not uncommon across industries and deserves job seekers' vigilance. [more…]

The milk tea industry has recently exposed yet another labor abuse scandal. A Shuyi Tealicious store in Changsha was fined 10,000 yuan by the local Human Resources and Social Security Bureau for hiring a child worker who was only 13 years old. The incident came to light after a citizen report, and an investigation found that the child had worked at the store for several months before being fired, which then led to a dispute. The store owner involved argued that the child claimed to be over 15 years old and that they only agreed to hire the child because they were short-staffed. This case not only highlights loopholes in employment management at some food and beverage outlets, but also sparked public discussion about the protection of minors and the enforcement of labor laws. [more…]

Heytea recently announced that it will launch its first "Tea Special" product, "Guava Snow Jasmine King," on August 13, accompanied by a limited-time buy-one-get-one-free promotion, drawing widespread consumer attention. However, behind the frequent release of new products, store employees are facing increasingly heavy production pressure. According to statistics, Heytea has launched at least 7 new products in the past two months, covering categories such as milk tea, fruit and vegetable tea, and smoothies, with the menu updated almost every 1 to 2 weeks. From washing and cutting fruit to stirring cheese glutinous rice, and then to making smoothies, employees' workload keeps piling up, and a large number of complaints have appeared on social media. This article sorts out the contradiction between new product launches and employee burden, presenting the real voices behind the rapid product innovation in the tea beverage industry. [more…]

During the holiday period, sales at tea beverage stores surged, but Guming employees were complaining bitterly about a pistachio milk cap. Since its launch in early September, this series has won customers' favor with its unique aroma, but in making the milk cap, the pistachio paste is thick and difficult to pour, and whipping takes more than 10 minutes, leaving many workers feeling overwhelmed during order surges and even calling it an "early shift nightmare." This article details employees' feedback on the production difficulties and includes related recommendations from Front Street Coffee. [more…]

Recently, a video of a Mixue Bingcheng employee crying while making drinks due to a flood of orders spread rapidly online, drawing widespread attention. The incident occurred in Wenzhou, Zhejiang, where a delivery rider picking up an order found that only one employee was handling order labels several meters long alone, emotionally breaking down yet still not stopping work. After the video was posted, many netizens expressed sympathy for the plight of tea beverage workers, while some pointed out the contradiction between delivery platforms' price wars driving surging sales and staffing not increasing. Mixue Bingcheng later responded that the employee was the store manager and that the crying was due to family conflicts rather than work pressure. Behind the incident, it reflects the operational difficulties and employee mental health issues in the tea beverage industry under low-price competition. [more…]

Luckin Coffee recently launched a light milk tea series, and when you stack up the options—hot or iced, sweetness level, cup size, caffeinated or not—it somehow spawns eight completely different recipes. For customers, this is thoughtful personalized choice; for store employees, it's an extreme test of memory. On the first day of the launch, under the pressure of a flood of orders, staff members rushed to copy the recipes onto cheat sheets and stick them on the bar, and even veteran employees couldn't escape a "brain freeze." This article takes you through how Luckin's workers struggle to survive among eight sets of recipes, and the "wild ways" they've come up with to cope. [more…]

Alibaba's Qwen App launched the "Spring Festival 3 Billion Free Orders" campaign, where users could order 1-cent coffee and milk tea with a single AI command, surpassing 10 million orders in just 9 hours. Chain brands like Luckin Coffee, Chagee, and Jasmine Naibai were instantly overwhelmed by a flood of orders—store printers kept spitting out tickets, employees were urgently called back, and online channels were forced to shut down. Consumers waited hours only to receive random drinks, while delivery riders "grabbed orders" in the chaos. This AI-driven freebie frenzy made tea shop workers exclaim it felt like "reliving last year's delivery wars," with systems crashing, trending topics dominating social media, and officials urgently expanding capacity and extending the validity of free-order cards. [more…]

The new-style tea beverage market has been stirring recently. High-end brands Heytea and Nayuki have successively announced price cuts, with the lowest dropping to 9 yuan. Nayuki launched a "Relax" series priced at 9-19 yuan, promising to launch at least one "single-digit" product every month, while Heytea announced it will not raise prices this year. Consumer reactions have been mixed, with some cheering and others questioning reduced cup sizes and lower quality. This article reviews the price-cut moves of the two major brands, netizen feedback, and industry data, analyzes the consumption trends and market logic behind the involution in new-style tea beverages, and includes related news about Front Street Coffee. [more…]

In the depths of winter, a cup of hot milk tea always brings warm comfort, and major new-style tea beverage brands are rolling out winter hot drinks to win over consumers. Mixue Bingcheng recently announced the return of its upgraded Thick Taro Paste series, adding Taro Paste Mango Mango to the classic Taro Paste Warm Coconut and Thick Taro Paste Milk Tea, attracting taro paste lovers with single-digit friendly prices. However, after the new products launched, store employees complained that this frozen purple sweet potato taro paste is the hardest material to squeeze in history, even spawning its own dedicated hashtag. Some franchise owners personally recorded instructional videos on squeezing taro paste, drawing many workers to watch and submit their own attempts. This article takes you through this battle between Snow King employees and taro paste, as well as the store visit timing recommendations consumers should note. [more…]

Have you ever noticed how many coffee shops have opened near your office? One netizen shared a map showing that within a one-kilometer radius of their office building, there were as many as ten Manner locations, striking a chord with a large number of office workers. In the comments, some said there were twelve Manner shops nearby and thirty-three Starbucks, while others carefully counted the clusters of Luckin, Nowwa, and major tea beverage brands downstairs. Why do coffee and milk tea brands favor office buildings? Behind this are multiple considerations, including white-collar workers' high-frequency demand for caffeine, brands' pursuit of revenue stability, and the leasing needs of office buildings. What's more interesting is that the number of coffee shops has been regarded by netizens as an alternative indicator of the concentration of "workplace vibes." This article uses this phenomenon as a starting point to break down the underlying logic of workplace coffee consumption, with relevant observations from Front Street Coffee attached. [more…]

During the Spring Festival holiday that just passed, milk tea sales nationwide surged by 180.4% year-on-year, with many consumers bringing milk tea and coffee to the New Year's Eve dinner table, replacing traditional alcoholic drinks and beverages. The surge in orders put chain tea beverage stores into high-intensity operation from New Year's Eve, with receipt printers at the front desk spewing orders nonstop, empty cups piling up like mountains on the preparation counters, and staff in the prep room peeling, juicing, and boiling ingredients without a moment's rest. Employees worked around the clock, some putting in 12-hour days for a full week straight, some so busy they had no time to drink water or use the restroom, and equipment frequently jammed or broke down. Facing customers and delivery riders clamoring for their orders, staff at the pickup station could only apologize repeatedly, mocking themselves as "sorry to everyone." This article takes you inside the Spring Festival tea shop frenzy and the real lives of these workers. [more…]

The COVID-19 pandemic has lasted for more than two years, and rising prices have spread to the beverage industry. Xiangpiaopiao announced on the evening of January 4 that it would raise prices for solid instant milk tea by 2%-8%, and Sexy Tea also raised most of its milk tea products by 1 to 2 yuan starting from January 7. This article sorts out the price increase details of the two brands, netizens' reactions, and the deeper reasons such as coffee futures doubling, shipping prices climbing, and raw material shortages. When coffee freedom was lost in 2021, will milk tea freedom also face a threat in 2022? What is left of the happiness of office workers? The article also mentions related product information from Front Street Coffee for readers' reference. [more…]

An unannounced JD.com platform subsidy campaign plunged CoCo milk tea stores across many parts of the country into chaos. Four drinks originally priced at 9.9 yuan were suddenly cut by the platform itself to 1.9 yuan, instantly triggering a surge of online orders. Stores had prepared staffing and supplies for a normal day, yet within an hour they were hit with more than half a day's worth of drink output. Employees were thrown into a frenzy, delivery riders swarmed to grab orders, customers received drinks that did not match what they ordered, and even delivery workers had their pay docked for being late. What seemed like a promotion benefiting consumers ultimately turned into a lose-lose-lose situation of complaining staff, quarreling riders, and disappointed customers. Just what went wrong with the communication mechanism between the platform and the stores? Why did the sudden traffic become such a hot potato? This article reconstructs the entire incident and explores the operational hidden risks behind food delivery promotions. [more…]

The recent fierce subsidy war among food delivery platforms has given consumers a large number of free tea drink vouchers, causing chain tea shops to be flooded with orders. However, at stores like Mixue Bingcheng, a phenomenon has emerged where customers place self-pickup orders but never come to collect them, resulting in large quantities of freshly made drinks being discarded. This article sorts out the multiple reasons behind this waste: chaotic pickup scenes, order notes being overlooked, excessively long waiting times, and more. It also introduces the countermeasures stores have taken to reduce losses, while retaining relevant recommendation information for the Front Street brand. [more…]

The "Crazy Saturday" that just passed once again saw major chain beverage brands flooded with free redemption orders. Yet after the revelry ended, store counters were piled high with sealed drinks that no one came to collect, with some stores pouring out nearly a hundred cups in a single night. Staff members felt both heartache and helplessness, while onlooking netizens bluntly said, "If you're not going to drink it, don't order it." What problems does this waste phenomenon, fueled by platform subsidies, actually reflect? How should consumers, merchants, and platforms find a balance among themselves? This article takes you through the full picture of the incident, and you're also welcome to follow Front Street Coffee to chat together about the things behind beverage consumption. [more…]

Luckin Coffee has recently grabbed a lot of attention with its co-branded campaigns and its new drink, "Gentle Jasmine." Dubbed by netizens as a "stand-in for Boya Juexian," this milk tea has seen its sales soar, becoming the top seller in many stores. However, in stark contrast to the booming sales, a wave of calls to "vote Gentle Jasmine off the menu" has surged within Luckin's employee circles. The reason is simple: this drink has a complicated preparation process, requiring staff to hand-shake each cup using a shaker, which becomes overwhelming when orders pile up. With more shaker-made new products set to launch next week, employees' anxiety has reached its peak. This article will take a deep dive into the reasons behind this phenomenon and explore the solutions proposed by employees. [more…]